Man's Best Friend

See Spot. See Spot run.

See John. John is Spot’s owner.

See John walk Spot every day.

See John not develop type 2 diabetes!

Frederick the Great (of Prussia) wasn’t speaking about 21st century healthcare when he coined the phrase “dogs are man’s best friend”. But Frederick had a point. It turns out that owning a dog is good for your health. In a 2016 study of older adults in the UK, researchers at the University of Lincoln found that dog ownership was associated with an average of 22 additional minutes of walking time, and 2,760 additional steps, per day.

Dog ownership is not only a proxy for increased physical activity — it may also be a proxy for social connectedness, which directly correlates with health and longevity.

Dog ownership is an example of how using social and behavioral data can improve your organization’s ability to understand and forecast health and cost outcomesThe Carrot MarketView™ software platform brings together individual-level consumer data, predictive modeling, and interactive reporting dashboards in an integrated solution. MarketView delivers Healthcare Business Intelligence to your team — a real-time view of the emerging opportunities and risks in your service area.

To learn more about the Carrot MarketView™ Healthcare Business Intelligence platform for payers and providers, schedule a demo today.

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