Carrot Health Blog

You Don’t Know Mike

Who is the ideal customer for your healthcare organization and the services you provide? When will they most need your services? Can you find them? Are they able to find you? Most importantly, when are they most ready to pay...

The Other Determinants of Health

If you add up all the annual visits to a health care professional, the CDC reports that the "average" consumer sees a practitioner ~3 times a year.  And 40% of us have 1 (or zero!) visits. So, using just a handful of...

The Black Swans of Healthcare

US healthcare spending is increasing at an unsustainable rate (18% of GDP and climbing). When one digs into the dynamics of healthcare consumption, a major dilemma emerges: the majority of the population spends little to nothing on care, and a...

The Always-On Healthcare Consumer

The Harvard Business Review recently published a great article by Werner Reinartz about changing consumer purchasing behavior. Reinartz’s thesis is that consumers increasingly view shopping as an “ambient” activity. Instead of the old paradigm of first experiencing a need, then going to a store,...

Why Your Customer’s Healthcare Journey Matters to You

“Life is a journey, not a destination.” Ralph Waldo Emerson is often wrongly identifiedas the source of this quote. What he actually said was: "To finish the moment, to find the journey’s end in every step of the road, to live the...

“Market vs. Medicine” – A Roadmap For A Better Healthcare Future

As French counter-revolutionary Joseph de Maistre famously said, every nation gets the government that it deserves. The corollary to this statement is that institutional power structures – governments, legal systems, economic institutions – must reflect the norms and values of...

The Consumer Journey From Healthcare To Health

Attention, healthcare providers and payers. Healthcare consumers - your patients and members - are not fond of your industry. Most consumers have minimal interaction with the healthcare system, and they are not interested in more. The US averages just 0.1 hospital...

5 Surprising Consumer Behaviors That Correlate With Health

At Carrot Health, we combine healthcare data with consumer data to uncover predictive insights about individuals and groups. When we dig into healthcare data, we always find interesting correlations and patterns -- consumer behaviors that turn out to be related to...

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