Are you using multiple channels in your outreach or still relying on direct mail? It’s time to take a multi-channel – and digital – approach. Effective multi-channel outreach drives
Are you using multiple channels in your outreach or still relying on direct mail? It’s time to take a multi-channel – and digital – approach. Effective multi-channel outreach drives higher conversion rates and lower cost per acquisition. Targeting consumers through digital channels such as email, social media, and digital ads, is not only effective, but provides a more personalized approach, allowing you to tailor your audience and message.
This webinar with Carrot Health and Jump Company will guide you through ways you can take your Individual and Medicare digital targeting to the next level. You will learn how to use data and analytics to inform digital targeting tactics, increasing conversion rates for Medicare and Individual (ACA) marketing campaigns.
We’ll also explore ways to help you:
Understand the growth of digital media, and why an omni-channel approach is critical
Develop a successful digital targeting strategy using predictive models and consumer data
Enable an effective, data-driven approach to optimize results
Successfully deploy digital tactics, optimization, and tracking
Align outreach and messaging in your digital marketing strategy.