Carrot MarketView®

The Carrot MarketView Platform improves mission-critical operations – including identifying market opportunities to drive growth, empowering a better understanding of how to reach and engage your patients to improve quality, and managing patient health.

Bringing Consumer Insights to Providers

Carrot Health provides Social Risk Group Scores to the Colorado Hospital Association.

See press release or learn about Social Risk Group Scores.

Carrot Health provides the largest integrated dataset in healthcare


The Carrot MarketView Platform

The Carrot MarketView Platform is designed for security and scalability across a large integrated dataset. MarketView‘s three easy-to-use modules include data visualization dashboards and advanced reporting, along with world-class services.

Experience the power of an Enterprise Platform.

Accelerate patient growth and market share with MarketView Growth

MarketView Growth provides marketing teams with unique micro-segments and consumer preferences in their service areas, and shows them how to prioritize and target specific groups and individuals to optimize new patient acquisition and reduce patient leakage.

  • With Market Intelligence, get immediate access to national market information such as plan benefits, market share, plan winners and losers by geography, and much more
  • Dramatically improve the cost efficiency and conversion rate for consumer marketing campaigns
  • Track the results of every marketing campaign automatically
  • Get detailed reports on who became a patient and cost of acquisition

80% of Carrot Health customers outperformed the market with a net growth of 7.8%

Understand your business with MarketView Service Line Quality

MarketView Quality gives your teams a forward-looking view of the metrics and actions needed to impact MIPS quality measures, close gaps in care, and improve the patient experience.

  • Identify WHO to target in order to cost-effectively implement programs
  • Identify WHAT intervention to deploy based on communication channel preference and willingness to engage with your health system
  • Execute patient experience surveys and integrate into predictive modeling to improve patient satisfaction
  • Leverage service line assessment data to measure the impact of new patients to your system and the correlation between SDoH, diagnosis and conditions, and profitability
  • Make gap closure campaigns more effective
Manage risk with MarketView Health

Support your value-based care initiatives with consumer/patient data to inform spending, risk profile, use of services, and future clinical risk

MarketView Health leverages Carrot Health’s market-leading database of Social Determinants of Health (SDoH) – social, behavioral, economic, and environmental factors – at the individual level.

  • Use consumer data and predictive models to identify who is Likely2™ readmit, Likely2™ be a high ED utilizer, and many others
  • Enable direct-to-employer initiatives with comprehensive consumer data to inform underlying condition prevalence and clinical indicators, along with easy-to-use data visualization tools and reporting
  • Utilize our Social Risk Grouper to deliver SDoH dashboards and scores for your patients, providing visibility to the underlying risk factors leading to poor outcomes, and directing program investment
  • Social Risk Groups (SRGs) are built from predictive social risk models that group every individual into high, medium, or low risk for each of the groups, along with a normalized local index.
  • Each of the SRGs roll up into one of four categories. Each individual is locally stratified within each category as high, medium, or low risk.
  • The Grouper scores every individual in the U.S. to deliver a single risk score from 0 (low) to 99 (high).

SRG Categories


Carrot Health now provides Social Risk Group scores to the Colorado Hospital Association. See press release.

See how our Social Risk Grouper works. Download a brochure or schedule a demo.

Get to know the complete MarketView Platform