AEP Results: What’s Happening in 2020?
January 29, 2020, 12:00 CT
What were the key changes and movements in the Medicare Advantage market in 2019? Who were the winners and losers? What did consumers tell us last year? How can this information be used to influence 2021 bids? A total of...
Stars Wars: A Game of Resource Allocation
Applying limited resources to achieve maximum impact is universal – we all strive for efficiency to get the most out of our efforts. The world of Star Ratings is no exception. In this webinar, you will learn how to leverage...
Winning With Supplemental Benefits:A Data-Driven Approach to Plan Design & Marketing
CMS’s expansion of supplemental benefits has changed the rules of competition, innovation, member engagement, and strategic growth in the Medicare Advantage market. To succeed in this new MA world, health plans must drill down on consumer needs, preferences, and priorities...
Consumer Insights Drive AEP Growth: Market Research Meets Predictive Analytics
With a plethora of plan options and very few seniors switching year-over-year, identifying the ‘voice of the consumer’ through marketing and plan benefits is critical for plan success. Consumer research combined with data analytics create the foundation for data-driven decisions...
Using Data to Achieve Your 2020 AEP Marketing Goals
How did your plan perform compared to others during Annual Enrollment? How will you rise above your competition during 2020 AEP? With a plethora of plan options and a decline in switchers year over year, using data insights and targeting...