Carrot Health White Papers

The Insight-Driven Health Plan: Harnessing Data to Thrive in Medicare Advantage Markets

In the rapidly growing Medicare Advantage market, mid-sized regional health plans must work smarter with data to compete against the major national players. Success in acquiring, retaining and engaging members increasingly depends on deep and timely market intelligence. With Carrot MarketView Essentials, health plans can focus on using data-driven insights to answer fundamental strategic questions – not on building the infrastructure for market intelligence from scratch. When access to timely, accurate insights is shared across the organization, each department makes better decisions that are aligned with overall strategic goals, driving growth, reducing costs, and improving patient outcomes.

Carrot MarketView Case Study: Leveraging Consumer Data to Grow Medicare Market Share

When facing rapidly evolving regulatory and competitive environments, health plans must be nimble, proactive, and ready to adapt. In this case study, we discuss how Medica used the Carrot MarketView™ software platform to respond to an upcoming Medicare regulatory shift — and to begin to reinvent how it engages with consumers. Download this case study to learn how Carrot Health used individually identified consumer data and Social Determinants of Health (SDoH) to deliver a proprietary, hyper-local segmentation framework and custom predictive models for Medica’s service area -- generating a 6.6x conversion lift, a 31% response lift over a widely used Medicare responder model, and a 59% response lift over untargeted outreach.

Case Study: Measuring the Impact of Pharmacy Customer Loyalty on Health System Utilization and Readmission Rates

Do you know how to measure the value that a business unit delivers to its parent health system? In this case study, we analyze the impact of pharmacy customer loyalty on the Fairview Health Services system. Using individual-level consumer data and predictive modeling, we found that high loyalty to Fairview's pharmacy division was correlated with lower overall clinic system utilization and improved 30-day inpatient readmission rates. This case study introduces a new, data-driven methodology for measuring value. And with the Carrot MarketView Healthcare Business Intelligence software platform, you can use this same approach to analyze the service lines and business units in your organization.

Merle Power! Living Long and Prospering

Merle Phillips is a petite 110-year old 4’9” fireball who keeps doing big things. What accounts for Merle’s ultra-longevity and, more importantly, her high life quality? While having good genes influences lifespan, social determinants of health play an even more significant role in health, well-being and longevity. Merle Power! Living Long and Prospering, the second of a four-part white paper series co-authored by Carrot Health's Kurt Waltenbaugh and 4sight Health's David Johnson, taps powerful consumer and health data analytics to reveal the enormous crisis American healthcare is speeding toward.

The Iceberg Cometh: Welcome to Sickville, USA

Increasingly, the U.S. healthcare system devotes resources, attention and innovation to managing the care of patients with cancer or chronic illness. However, it vastly underestimates the growth of that population and is poor at identifying individuals who will end up needing such services. The Iceberg Cometh, the first of a four-part white paper series co-authored by Carrot Health's Kurt Waltenbaugh and 4sight Health's David Johnson, taps powerful consumer and health data analytics to reveal the enormous crisis American healthcare is speeding toward.