Carrot Health White Papers

AEP Precision Marketing:
Delivering Intelligent Growth with Robust Data Analytics

During Annual Enrollment Period (AEP), health plan marketing departments spare no effort to meet organizational goals for member acquisition, revenue, and market share. Yet compressed schedules, tight budgets, and evolving market conditions make it difficult to adopt new strategies and tactics that enhance efficiency and acquisition ROI. Industry leaders recognize...

The Insight-Driven Health Plan:
Harnessing Data to Thrive in Medicare Advantage Markets

In the rapidly growing Medicare Advantage market, mid-sized regional health plans must work smarter with data to compete against the major national players. Success in acquiring, retaining and engaging members increasingly depends on deep and timely market intelligence. With Carrot MarketView Essentials, health plans can focus on using data-driven insights...

Carrot MarketView Case Study: Leveraging Consumer Data to Grow Medicare Market Share

When facing rapidly evolving regulatory and competitive environments, health plans must be nimble, proactive, and ready to adapt. In this case study, we discuss how Medica used the Carrot MarketView™ software platform to respond to an upcoming Medicare regulatory shift — and to begin to reinvent how it engages with...

Case Study: Measuring the Impact of Pharmacy Customer Loyalty on Health System Utilization and Readmission Rates

Do you know how to measure the value that a business unit delivers to its parent health system? In this case study, we analyze the impact of pharmacy customer loyalty on the Fairview Health Services system. Using individual-level consumer data and predictive modeling, we found that high loyalty to Fairview's...

Merle Power! Living Long and Prospering

Merle Phillips is a petite 110-year old 4’9” fireball who keeps doing big things. What accounts for Merle’s ultra-longevity and, more importantly, her high life quality? While having good genes influences lifespan, social determinants of health play an even more significant role in health, well-being and longevity. Merle Power! Living...