Bringing Consumerism to Quality Improvement Campaigns for a Better Member Experience


The traditional approach to member outreach for health plan quality improvement – using observed open gaps in care and open HCC recapture data gathered from clinical data sources – can improve quality metrics and outcomes. But these resources do not capture the unique consumer behaviors, interests, and aptitudes of each individual. This may lead to misalignment in timing, modality, and message – and ultimately unnecessary expense, member abrasion, and failure to spur members to close gaps.

Taking cues from our marketing and communications colleagues, we can harness consumer data and predictive analytics to drive highly effective tactical outreach.

Please join us for an in-depth and data-driven discussion on how you can apply modern marketing approaches, in concert with clinical data, to create diverse and intelligent member outreach campaigns that lead to improved quality outcomes.

In this webinar, you will learn:

  • What consumers are saying about how they want to be engaged by their health plan
  • Strategies for member outreach that maximize the utility of clinical data, drive intelligent resource allocation, reduce member abrasion, and improve overall member experience
  • How to make campaign management a closed loop that maximizes feedback from your outreach investment and puts your member engagement in a perpetual state of learning

To register for the webinar, please click the button below. After registering, you will receive a confirmation email containing information about joining the webinar.