With a plethora of plan options and very few seniors switching year-over-year, identifying the ‘voice of the consumer’ through marketing and plan benefits is critical for plan success. Consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.
Separate from the competition by harnessing market research and predictive analytics to drive sustainable acquisition and retention
Join this webinar to gain consumer insights and learn more about the power of combining Carrot Health’s data-driven solutions with Deft’s health insurance-savvy market research for increased ROI and marketing effectiveness.
Attendes will learn:
- The latest insights from Deft’s 2019 Medicare Shopping and Switching Study
- Carrot Health’s in-depth analysis of 2019 AEP winners and losers, with insights into the product attributes that drove success
- How to direct the right product offering to the right consumer by combining Carrot Health’s MarketView segmentation with Deft’s market research
- Strategies to improve response lift for MA, MedSupp, and PDP campaigns by combining Deft’s survey-based attribute models with Carrot Health’s localized custom models
Please click the button below to register. After registering, you will receive a confirmation email containing information about joining the webinar.