Using Data to Achieve Your 2020 AEP Marketing Goals

Webinar Promo Image C

How did your plan perform compared to others during Annual Enrollment? How will you rise above your competition during 2020 AEP?

With a plethora of plan options and a decline in switchers year over year, using data insights and targeting to inform your marketing outreach is increasingly important. The key to “winning” during AEP is by gaining a detailed understanding of your current MA population as well as potential new customers.

80% of health plans that used Carrot Health’s MarketView platform, data modeling and segmentation for 2019 AEP outperformed their competitors in comparable markets. In one market, 70+% of new AEP sales came from the top 2 deciles of Carrot Health’s “Likely2Be a Customer” model.

Join this webinar to learn more about Carrot Health’s unique approach to AEP and proven outreach results. From strategy, custom modeling/segmentation development, list generation, to daily AEP reporting outcomes – we’ll be your trusted partner through it all.

Attendees will learn:

  • How localized custom models generated a 66% response lift over nationally-based consumer response models
  • How models can inform members’ likelihood to choose an MA plan — driving your cost per acquisition down and conversion rates up
  • How hyper-local consumer segmentation can help you better understand your members and prospects
  • How to utilize Carrot Health’s MarketView to inform your marketing strategy and prospect targeting

Please click the button below to register. After registering, you will receive a confirmation email containing information about joining the webinar.

Register Now