Winning With Supplemental Benefits:
A Data-Driven Approach to Plan Design & Marketing


CMS’s expansion of supplemental benefits has changed the rules of competition, innovation, member engagement, and strategic growth in the Medicare Advantage market.

To succeed in this new MA world, health plans must drill down on consumer needs, preferences, and priorities while expertly integrating strategy, plan design, marketing, and member experience.

The winners in this new competitive environment will deploy coordinated strategies across every function, informed by granular and timely data insights. This will enable the next generation of health plans to improve health outcomes, satisfy consumer priorities, and out-perform and out-grow more traditional competitors.

Please join this webinar to learn how you can:

  • Use historical trends to ensure you are creating a benefit package which will drive growth, while also addressing Social Determinants of Health (SDoH) specific to your service area and members
  • Analyze how your plan benefit packages (PBPs) compare to others in your service area, and whether you are leading or lagging the market in innovation that meets consumer needs
  • Modify marketing strategies and sales tactics based on competitors and the success of the supplemental benefits they offer

Please click the button below to register. After registering, you will receive a confirmation email containing information about joining the webinar.