Case Study: Leveraging Consumer Data to Grow Medicare Market Share

Market Share Graphic

When facing rapidly evolving regulatory and competitive environments, health plans must be nimble, proactive, and ready to adapt. In this case study, we discuss how Medica used the Carrot MarketView™ software platform to respond to an upcoming Medicare regulatory shift — and to begin to reinvent how it engages with consumers.

Download this case study to learn how Carrot Health used individually identified consumer data and Social Determinants of Health (SDoH) to deliver a proprietary, hyper-local segmentation framework and custom predictive models for Medica’s service area — generating a 6.6x conversion lift, a 31% response lift over a widely used Medicare responder model, and a 59% response lift over untargeted outreach.

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