Insight to Action

We provide consumer data-driven insights that engage populations, improve health, and optimize performance. Our Software-as-a-Service platform, Carrot MarketView, delivers analytics and predictive modeling to understand who your customers are, what they want, and how best to engage them.

We use data and predictive modeling to deliver deep insights into consumers and their underlying social determinants of health (SDoH)

Consumer Data

Healthcare Data


Identified US Adults


Data Sources


Consumer Variables


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  • Drive Growth

    Use social determinants of health (SDoH), consumer insights, and hyper-local market segmentation to drive member and patient acquisition

  • Manage Population Health

    Quantify variations in consumer behavior to forecast health outcomes and future health risk

  • Customer Validated

    Managing more than 3.4 million covered lives: Medicare, Medicaid, & Individual

  • Action Oriented

    Impact ”the last mile” through directed actions at the individual level for interventions today

Validated, Real-World Outcomes for Growth & Population Health


Medicare Advantage Annual Enrollment Period (AEP) Marketing Campaign: 59% conversion lift over untargeted customer outreach, 31% lift over a national model


Medicare Consumer Response: 6.7x higher response rate from top to bottom decile


Newly Enrolled Medicaid Population: 88% of riskiest predicted cohort had undocumented diabetes, cardiovascular disease, and pulmonary disease, vs. 24% in the overall population


Forecasting Future Healthcare Spend: 37% more predictive power than clinical risk scores alone


Medicaid ED Utilization: 72% of riskiest predicted cohort were Emergency Department "super utilizers" vs. 4% in the overall population

Carrot Health Insights

Carrot Health Insights | 2019 Medicare Advantage Market Dynamics

  Around October 1 every year, the Centers for Medicare and Medicaid Services (CMS) releases detailed benefits data for every Medicare Advantage and Standalone Part D Plan that has been approved for the upcoming year. On this date, health plans learn exactly which competitors they will face, and exactly what products will be offered in each service area -- premiums, deductibles, out-of-pocket costs, prescription drug coverages, and more. The CMS data release sets off the equivalent of a stampede in the health...

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