Bringing Consumerism to Healthcare

Consumer Data

Healthcare Data


Identified US Adults


Data Sources


Consumer Variables








We use data and predictive modeling to deliver deep insights into consumers and their underlying social determinants of health (SDoH)

  • Drive Growth

    Use social determinants of health (SDoH), consumer insights, and hyper-local market segmentation to drive member and patient acquisition

  • Manage Population Health

    Quantify variations in consumer behavior to forecast health outcomes and future health risk

  • Customer Validated

    Managing more than 3.2 million covered lives: Medicare, Medicaid, & Individual

  • Action Oriented

    Impact ”the last mile” through directed actions at the individual level for interventions today

Validated, Real-World Outcomes for Growth & Population Health


A 1.2 million member regional health plan used Carrot MarketView to optimize its Annual Enrollment Plan (AEP) marketing performance. MarketView’s localized predictive models generated a 59% conversion lift over untargeted customer outreach, and 31% over a national predicted model.


MarketView’s predicted top decile of consumer responders converted into a Medicare plan at a 6.7x higher rate than the bottom predicted decile.


A health plan used Carrot MarketView to predict undocumented diabetes, cardiovascular disease and pulmonary disease in a newly enrolled Medicaid population. Within the riskiest predicted cohort of this population, 88% had one or more of these conditions, vs. 24% in the overall population.


Carrot MarketView’s validated Next 12 Month Total Cost of Care predictive model has 37% more predictive power than clinical risk scores alone.


A health system used Carrot MarketView to predict ED “Super-Utilizers” (members with 4+ ED visits per year) in a Medicaid population. Within the riskiest predicted cohort of this population, 72% were actual ED superutilizers, vs. 4% in the overall population.

Carrot Health Insights

Carrot Health Insights | The Health State of the Union

In the last several issues of Carrot Health Insights, we discussed each of the "Big Four" social and behavioral determinants that affect population health and cost outcomes. To recap: a person cuts his or her risk of cancer by 60%, and risk of most chronic illnesses by 80%, if he or she consistently does these things: Doesn't smoke (Healthy Behavior #1) Gets around 150 minutes of moderate exercise per week (Healthy Behavior #2) Has a normal body fat percentage (Healthy Behavior...

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