Insight to Action

We provide consumer data-driven insights that engage populations, improve health, and optimize performance. Our Software-as-a-Service platform, Carrot MarketView, delivers analytics and predictive modeling to understand who your customers are, what they want, and how best to engage them.

We use data and predictive modeling to deliver deep insights into consumers and their underlying social determinants of health (SDoH)

Consumer Data

Healthcare Data


Identified US Adults


Data Sources


Consumer Variables


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  • Drive Growth

    Use social determinants of health (SDoH), consumer insights, and hyper-local market segmentation to drive member and patient acquisition

  • Manage Population Health

    Quantify variations in consumer behavior to forecast health outcomes and future health risk

  • Customer Validated

    Managing more than 3.4 million covered lives: Medicare, Medicaid, & Individual

  • Action Oriented

    Impact ”the last mile” through directed actions at the individual level for interventions today

Validated, Real-World Outcomes for Growth & Population Health


Medicare Advantage Annual Enrollment Period (AEP) Marketing Campaign: 59% conversion lift over untargeted customer outreach, 31% lift over a national model


Medicare Consumer Response: 6.7x higher response rate from top to bottom decile


Newly Enrolled Medicaid Population: 88% of riskiest predicted cohort had undocumented diabetes, cardiovascular disease, and pulmonary disease, vs. 24% in the overall population


Forecasting Future Healthcare Spend: 37% more predictive power than clinical risk scores alone


Medicaid ED Utilization: 72% of riskiest predicted cohort were Emergency Department "super utilizers" vs. 4% in the overall population

Carrot Health Insights

Carrot Health Insights | Medicare Advantage Moneyball

In October 1997, Billy Beane, an outfielder-turned-front-office-executive, was named General Manager of the Oakland Athletics. The A's were one of the lowest-revenue teams in Major League Baseball, with an aging stadium and a small but dedicated fan base. With no salary cap and limited revenue sharing, the league placed teams like the A's at a serious competitive disadvantage. Large-market teams like the New York Yankees and Boston Red Sox could massively outspend their smaller-market counterparts. The Yankees' player payroll of...

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