Carrot Health Blog

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Want To Live Longer? Take A Vacation

As we enter the final month of summer, reflect for a moment on the need for — and benefits of — time away from work. Here in Minnesota, we are gearing up for a classic family driving/camping vacation –- mountains, forests, caves, lakes, and plenty of good friends. It takes a tremendous amount of work to get…

You Don’t Know Mike

Who is the ideal customer for your healthcare organization and the services you provide? When will they most need your services? Can you find them? Are they able to find you? Most importantly, when are they most ready to pay attention to your message? Who is at risk? Imagine you are trying to prevent heart…

The Other Determinants of Health

If you add up all the annual visits to a health care professional, the CDC reports that the “average” consumer sees a practitioner ~3 times a year.  And 40% of us have 1 (or zero!) visits. So, using just a handful of data points, how can our physicians predict our future health?  Short answer – they can’t. There…

The Black Swans of Healthcare

US healthcare spending is increasing at an unsustainable rate (18% of GDP and climbing). When one digs into the dynamics of healthcare consumption, a major dilemma emerges: the majority of the population spends little to nothing on care, and a very small fraction spends a gigantic amount. This cost curve, based on 2010 data from…

The Always-On Healthcare Consumer

The Harvard Business Review recently published a great article by Werner Reinartz about changing consumer purchasing behavior. Reinartz’s thesis is that consumers increasingly view shopping as an “ambient” activity. Instead of the old paradigm of first experiencing a need, then going to a store, and finally purchasing a product, consumers now want to transact as soon as they first…