Carrot Health Blog

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Surfing the 3 Waves of Digital Healthcare

“Healthcare is the last industry that has not adopted digital technology in any major way to help deliver its services. And it’s becoming challenging for physicians and consumers to actually manage care without those digital tools.” – David Schlanger, CEO, WebMD (2015) Many Americans have a very simple view of healthcare. They get sick, they…

Back to Basics: 5 Things You Need to Know about Your Healthcare Market

Healthcare is changing – rapidly. Telemedicine, drug pricing, and hospital system consolidation – it’s enough to make your head spin. When the market gets complicated, sometimes it’s best to go back to basics – to remember what is really important about your market and your healthcare consumers. Know your Business Simple, right? But there’s more to it —…

Predictive Modeling is Like … a Tube of Toothpaste

Forrest Gump famously said that life is like a box of chocolates. He may well be right. But predictive modeling is less a box of chocolates, and more a tube of toothpaste. In each tube, there is a certain amount of toothpaste available. Think of this toothpaste as information or predictive capability. The same dataset…

Want To Live Longer? Take A Vacation

As we enter the final month of summer, reflect for a moment on the need for — and benefits of — time away from work. Here in Minnesota, we are gearing up for a classic family driving/camping vacation –- mountains, forests, caves, lakes, and plenty of good friends. It takes a tremendous amount of work to get…

You Don’t Know Mike

Who is the ideal customer for your healthcare organization and the services you provide? When will they most need your services? Can you find them? Are they able to find you? Most importantly, when are they most ready to pay attention to your message? Who is at risk? Imagine you are trying to prevent heart…