How did your plan perform compared to others during Annual Enrollment? How will you rise above your competition during 2020 AEP?
With a plethora of plan options and a decline in switchers year over year, using data insights and targeting to inform your marketing outreach is increasingly important. The key to “winning” during AEP is by gaining a detailed understanding of your current MA population as well as potential new customers.
80% of health plans that used Carrot Health’s MarketView platform, data modeling and segmentation for 2019 AEP outperformed their competitors in comparable markets. In one market, 70+% of new AEP sales came from the top 2 deciles of Carrot Health’s “Likely2Be a Customer” model.
Join this webinar to learn more about Carrot Health’s unique approach to AEP and proven outreach results. From strategy, custom modeling/segmentation development, list generation, to daily AEP reporting outcomes – we’ll be your trusted partner through it all.
Attendees will learn:
How localized custom models generated a 66% response lift over nationally-based consumer response models
How models can inform members’ likelihood to choose an MA plan — driving your cost per acquisition down and conversion rates up
How hyper-local consumer segmentation can help you better understand your members and prospects
How to utilize Carrot Health’s MarketView to inform your marketing strategy and prospect targeting
Please click the button below to register. After registering, you will receive a confirmation email containing information about joining the webinar.