How did your plan perform compared to others during Annual Enrollment? How will you rise above your competition during 2020 AEP?
With a plethora of plan options and a decline in switchers year over year, using data insights and targeting to inform your marketing outreach is increasingly important. The key to “winning” during AEP is by gaining a detailed understanding of your current MA population as well as potential new customers.
80% of health plans that used Carrot Health’s MarketView platform, data modeling and segmentation for 2019 AEP outperformed their competitors in comparable markets. In one market, 70+% of new AEP sales came from the top 2 deciles of Carrot Health’s “Likely2Be a Customer” model.
Join this webinar to learn more about Carrot Health’s unique approach to AEP and proven outreach results. From strategy, custom modeling/segmentation development, list generation, to daily AEP reporting outcomes – we’ll be your trusted partner through it all.
Attendees will learn:
- How localized custom models generated a 66% response lift over nationally-based consumer response models
- How models can inform members’ likelihood to choose an MA plan — driving your cost per acquisition down and conversion rates up
- How hyper-local consumer segmentation can help you better understand your members and prospects
- How to utilize Carrot Health’s MarketView to inform your marketing strategy and prospect targeting
Please click the button below to register. After registering, you will receive a confirmation email containing information about joining the webinar.
Year Around Event (2021)