Bringing Consumer Insights to Health Plans
Discover the value of MarketView Essentials
Making investments and strategy decisions without data is like flying blind
MarketView Essentials is an interactive, easy-to-use solution that brings together monthly enrollment history and detailed benefit information on every U.S. plan, with population forecasts, Star Ratings performance, and a wealth of other information at your fingertips.
See how Essentials works
Add the power of the complete MarketView Platform
MarketView Growth provides marketing teams with unique micro-segments and consumer preferences in their service areas, and shows them how to prioritize and target specific groups and individuals to optimize new member acquisition and member retention.
- Dramatically improve the cost efficiency and conversion rate for consumer marketing campaigns
- Track the results of every marketing campaign automatically
- Get detailed reports on who became a member and cost of acquisition
MarketView Stars gives Star Ratings teams a forward-looking view of the metrics and actions needed to maintain or improve next year’s Star Rating.
- Get up-to-the-minute, measure-by-measure action plans
- Prioritize individual member outreach lists by predicted likelihood of closing specific gaps in care
- Make Star Ratings gap closure campaigns more cost-effective and impactful
MarketView Member Risk & Engagement leverages Carrot Health’s market-leading database of Social Determinants of Health (SDoH) – social, behavioral, economic, and environmental factors – at the individual level.
- Identify future high-cost members
- Prioritize interventions that positively impact health outcomes
- Access more than 150 proprietary predictive models – predict without the need for historical claims or clinical data