Case Study: Measuring the Impact of Pharmacy Customer Loyalty on Health System Utilization and Readmission Rates

Pharmacy Retail

Do you know how to measure the value that a business unit delivers to its parent health system?

In this case study, we analyze the impact of pharmacy customer loyalty on the Fairview Health Services system. Using individual-level consumer data and predictive modeling, we found that high loyalty to Fairview’s pharmacy division was correlated with lower overall clinic system utilization and improved 30-day inpatient readmission rates.

This case study introduces a new, data-driven methodology for measuring value. And with the Carrot MarketView Healthcare Business Intelligence software platform, you can use this same approach to analyze the service lines and business units in your organization.

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